By Noom, Inc.

  • Category: Health & Fitness
  • Release Date: 2013-05-09
  • Current Version: 8.10.0
  • Adult Rating: 12+
  • File Size: 217.64 MB
  • Developer: Noom, Inc.
  • Compatibility: iOS 10.3+
Score: 4.67
From 250,921 Ratings


We're the experts in the science of behavior change. You're the expert in you. Together, we make the perfect team! A scientifically-proven psychological approach to weight loss and behavior change that works. Our team of doctors, psychologists, nutritionists, and personal trainers has created a program that takes the most effective behavior change research and psychological techniques and delivers them to you in a way that suits your lifestyle (and works!). Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build healthy habits and achieve their health goals. On average, Noomers lose 18lbs in 16 weeks, and over 86% of Noomers keep it off beyond one year. How it works With Noom, it's not about working harder, it's about working smarter. And our approach to building healthier habits will help you find your path of least resistance. Whether your goal is to stop yo-yo dieting, run your first 5k, feel more energetic, or change your relationship with food, we'll help you achieve it. 1. Stop dieting Noom will help you finally ditch the idea of "good" foods and "bad" foods and develop a healthier relationship with food. Together, we'll help you find your healthy balance. Hint: It doesn't involve cutting desserts or a drink or two at happy hour. No nonsense nutrition. Empowered eating. 2. Master your mindset You know what you need to do -- you just need help doing it. The secret to success is understanding why you do what you do, and our coaches will help you build self-awareness and self-efficacy. Forget willpower. Focus on brain power. 3. Build better habits Instead of focusing on quick fixes or pricy trends, Noom helps you develop healthy, sustainable habits that align with your goals and your lifestyle. Break your self-sabotaging behaviors and develop balanced relationships with food and yourself that last. It's not rocket science. It's psychology. What you'll get - Set and achieve your short- and long-term goals with your personal Goal Specialist - Develop practical skills to conquer your food triggers, master mindful eating, shop smarter, and make healthier choices in social situations - Practice 100s of "#PsychTricks" to build healthier habits faster - Make progress every day with in-the-moment guidance and feedback on your food choices - Work with your coaching team to customize your program and access support and accountability - Uncover your ultimate why with your Goal Specialist to unlock lasting motivation and inspiration - Master your self-awareness with over 1000 interactive lifestyle lessons - Step up your game with custom meal + workout plans available. You can track your activity data either manually or automatically by connecting the app to Apple Health Your 100% unique weight loss program will explore: - The science of weight loss - Eating styles & eating scripts - The whats, whens, whys, and hows of eating - Emotional and stress eating - … and so much more! And by the end of our program, you'll master: - Habit building - Calorie density - 13 types of hunger - Mindful eating and joyful movement - 7 daily dietary habits - Practical skills to cope with stress and other emotions - Other lifestyle habits like sleep, self-care, and life balance that impact your wellbeing


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Never got to try it

Giving it one star because I never really got to try it. I tried logging in, but my password would not work. I tried resetting the password but never got an email, so I had to move on with another app.
By Al Travers

I wouldn’t recommend it

This is an expensive program and doesn’t really live up to its hype. The lessons are great and I’ve changed my way of thinking about weight loss in little steps along the way. The coaching feels like a computer program. It usually takes at-least a day for a response and you won’t get one on the weekends. You don’t get the group experience until the 4th week. The encouragement from others and accountability is nice but I’m sure there’s a free or less expensive platform for that. The food tracking system is HORRIBLE. You can’t just import a recipe and have to dig thru ingredients. It’s too tedious to do long term. When I told my coach I was using my fitness pal instead I got two messages but will you stick with the rest of Noom. My messages looking for help and asking how to (blank) were completely ignored. After my 2 week “free trial” I was auto charged for 16 weeks I’m sticking it out until then but definitely not renewing. Oh and I’ve lost 4 pounds in a month. 30 to go.
By 911angie

You can make it work

For an app based program, it is quite clunky. There is no tutorial on how to use it. Logging in food is important, but initially a nightmare to understand. The psychology portion I find most useful and keeps me on track. Even at my age, I am learning new concepts regarding weight loss. I have certainly changed my eating habits. The “personal coach” aspect, both individual and group, are robotic and mostly useless. If you are motivated, you can make it work.
By keltikmom

Food logging needs improvement

Take a look at WW and Lose It. Much easier food logging system.
By Papa Guerilla

Keep your cancellation notice

If you decide to cancel, make sure you keep record of it. You may need it to prove that they shouldn’t still be charging you.
By sal2274

So easy and engaging!

Noom is unlike anything else, it so easy to engage and actually works!
By hollyj882

Solid psychology, but overpriced and unnecessary

The basic concept behind Noom is solid. It basically pairs tried-and-true calorie counting with knowledge of psychology that can help you learn how to manage your diet successful. It’s really not “psychobabble”; it is legitimate. But here’s the thing. There are only three things you need to know to make this app obsolete: 1) Pick foods that are low in calories but still fill you up and leave you satisfied. 2) Understand that this isn’t a temporary thing! This is about adjusting your attitude towards food, not a crash diet, so you’ll need to do this your whole life. 3) There are no “bad” foods. You can eat whatever you want, you just need to adjust portion sizes to stay within your calorie limit. That, and a food/exercise log, is all there is to it. Seriously. For #1, you can find countless articles showing what types of foods are low calorie/high density, or you can just experiment yourself to see what works for you (this is what I did). #2 might seem daunting, but only because as a culture we’re so used to being able to eat whatever we want whenever we want. But you don’t buy a $500 dress or pair of shoes every time you go to the mall, right? So you’re already used to budgeting your money... you just need to apply the same concept to food, treat calories like currency, and eventually it’ll be second nature to you. You won’t even need to continue tracking it because you’ll know what fits in your “budget”. But back to the app: It seems that they’re charging different people different prices. I am being charged $50/month, billed in two-month increments. This app is NOWHERE NEAR worth that. It’s basically just an automated app. The “coach”, so far as I can tell, is just a bot. The community can be replicated by joining a free Facebook group. And the worst part is that Noom has all of the control. It determines what information you see each day, what calories you start out at, what your goal date is, etc. Think today’s lesson was too simple and you want to keep moving forward? TOUGH. You have no choice but to wait until tomorrow for fresh content, which extends how long you use (and therefore pay for) the app. Other apps I’ve used (which were FREE, by the way) allow me to adjust daily caloric intake and then show me how that impacts my goal date so I can choose my pace. Not Noom. You do it THEIR way, at their pace, or not at all.
By frozen01

Needs some work

Looks like it will be a really good help for weight loss but just one day in and I’ve seen several items on the food list that have the wrong calorie count. This is suppose to be a tracking tool. It’s hard to be successful if you are tracking incorrect information.
By shedaki

Great guide to eating better

I wanted to lose ten pounds. To get back to where I feel good in my body. I also wanted to focus on nutrition. I like the way the food is broken down in colors. Helped me to learn about more green foods and to see that there are a lot of foods I like that are green and yellow. I have lost fifteen pounds in four months and feel great! I keep using the guidelines of Noom to keep the weight off.
By Janefoxx

Really, no iPad app?

Come on this is only available for your phone? Seriously, for the amount of money you pay you should have an app for tablets and iPads and one that works. The phone app is small and you can’t turn it on its side Also, the coach thing is a joke. In the two weeks I’ve had this, I have rarely heard from my coach, had no check-ins, nothing. Isn’t that what i”m paying for? I’ve had other apps better track food and make it easier to log than this one. So, the only thing that makes it worth it is the coaching. So, talk to your coaches and make sure they are actually checking in with people who are in the two weeks trail. Cause honestly, I got nothing. Also the add your own recipes feature is clunky and difficult to use. As someone who makes my own recipes often and usually makes them different every time, its hard to go back and look at recipes I’ve made or reference them. You also have no way to measure the servings out so that when you have the recipe later you know how much a serving is. The same with the recipie section on Noom itself. It tells you a soup should be six servings, but doesn’t tell you the serving size! How am I supposed to measure out my servings or know if i made the same amount as the recipe when i don’t know how much a serving is! I missed the day to end my trial, so I’m stuck with noom for eight months, which is extremely frustrating. But that is my fault. Hopefully, you’ll work on these issues so that your app is easier to use. Thanks. Ella
By agdkdhsha


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