Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 15.3.200
  • Adult Rating: 4+
  • File Size: 161.69 MB
  • Developer: FitNow
  • Compatibility: iOS 14.0+
Score: 4.76
From 591,982 Ratings


Lose It! is a calorie counting, nutrition tracking, and intermittent fasting tool that helps you ditch the unwanted behaviors that are holding you back from reaching your weight goals. Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. • 125+ million pounds of weight lost by our members (and counting!) • 50+ million searchable items in our comprehensive international food library database • 50+ million users who have started their weight loss journey with Lose It! • 25+ macronutrient and health goals to choose from • 3 days of tracking is all it takes before a user starts to see a result in weight loss HOW LOSE IT! WORKS Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity, and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs. LOSE IT! FEATURES • NEW! Nutrition Strategies - Whether you're a nutrition novice or a macro-tracking expert, we have a nutrition strategy that will meet your needs. Our dietician-curated strategies will support everything from keto to plant-based and more! • Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten. • Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner). • Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more. • Milestones - break down your weight loss goal into smaller, more achievable segments • Healthy Living Articles - get inspired and stay informed on wellness topics with new content every day. • Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more. • Biggest Food Library Database – 50+ million searchable foods in our international library. • Intermittent Fasting - set your fasting plan and track your fasts in the same app where you track your food. • Calorie Scheduling - schedule higher days and lower days so that your plan fits in your lifestyle. • Meal Planning & Targets – meal targets help you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records. • Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress. • Themes – personalize the look and feel of Lose It! with themes that speak to your personality. • Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself. Download Lose It! today and join a community of members looking to improve their health and wellness. Get started today with Lose It! - Weight Loss That Fits! Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members. http://loseit.com/terms/ Should you choose to purchase a Premium or Boost subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.


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It helps

It helps a lot but I wish you didn’t have to waste money to get the extra stuff
By Ghost_king00

Best weight loss and calorie tracking app

This is by far the best app of its kind. I love it’s very simple and friendly user interface, the barcode scanner, and the food database is as good as the competition. The apps weight tracking and goal section is superb. You can even change calorie goals by the day if you know that you eat more on certain days. This is the best app ever for weight goals. It shows macros and allows custom goal setting. I have tried several of these apps and have concluded this is the best one. Don’t hesitate to get this one.
By Anthonyiscool12345

Lag Noticed

For the latest 15.3.200 version, I noticed a lag between when I click on a food item and when my keyboard appears to input the quantity on my food log - the keyboard takes a second to show up. This did not occur with the previous app version
By Vulpine89

Lose It is My Favorite App

I have been using Lose It (pay version) for several years. It is easy to use, accurate, and easily interfaces with my Wi-Fi scale and iPhone. I participated in a weight-loss study a couple of years ago and had to use My Fitness Pal. Hands down, Lose It has more accurate nutritional information. It is my favorite app.
By Ex-lover of Bose

Perfect for life

I have been using this app since 2017. It constantly keeps me in check and also encourages me to buckle down when I need to get back on track. Very easy to use. Food logging is the best on any weight loss health app period. It offers a Variety of diet plans. Also fast , slow or just steady options. I have a handy reminder sent to me to not to eat after 7. You can set your level of reminders and communications. I have tried all the others. This is the one
By BooBumbleBee

Love the Lose It app

I have now lost 25 lbs and I credit this app for that. It has made it so simple to enter the foods and find the calories. Even has the calories for restaurants- that’s awesome. I track my weight. They’ve made it so easy. They offered a lifetime rate which I did because I have a feeling I’ll be using this app to stay healthy for a long time. Thank you Lose It. You’ve helped make a difference in my life.
By SJW123

It Helped Me

This helped me keep track of what I was actually eating and where excess calories were being consumed. My weight was really getting out of control but after one month, I’m already down 8 pounds! I’m happy with my progress, I am not hungry, I have no food restrictions ( only portion amounts),I am drinking more water, I am sleeping better and most of all I feel better!

Lose it all. Im trying to find my perfect size and be come healthier

Off to a great start and positive attitude and things coming to life
By 1MC!?

Good calorie tracking app but..

I wish it showed you all your macros per meal. Calories aren’t the only thing worth tracking when trying eat a healthy diet. The macros listed group your breakfast, lunch, dinner, and snacks together in one. I wish they would separate it so I could see what my macros are per meal.
By Bumbiejoe


I want a refund! I paid for this app and I liked it, but it only worked for about 2 weeks before I started getting an error message every time I tried to log anything! I’ve tried updating and deleting and redownloading the app and it still isn’t working. I want my money back so I can switch apps if it isn’t going to work!
By SkyHaven31