Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 14.6.501
  • Adult Rating: 4+
  • File Size: 157.82 MB
  • Developer: FitNow
  • Compatibility: iOS 14.0+
Score: 4.76
From 558,496 Ratings


Lose It! is a calorie counting app that helps you reach your weight loss goal. Simply download the app, set your goals, and track your foods and exercises to lose weight. Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. • 120+ million pounds of weight lost by our members (and counting) • 47+ million searchable items in our comprehensive international food library database • 50+ million users who have started their weight loss journey with Lose It! • 25+ macronutrient and health goals to choose from • 3 days of tracking is all it takes before a user starts to see a result in weight loss • Lose It! is Weight Loss That Fits! HOW LOSE IT! WORKS Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs. LOSE IT! FEATURES • Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten. • Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner). • Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more. • Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more. • Biggest Food Library Database – 47+ million searchable foods in our international library. • Intermittent Fasting - set your fasting plan and track your fasts in the same app where you track your food. • Flexible Budgets - schedule higher days and lower days so that your plan fits in with your lifestyle. • Meal Planning & Targets – meal targets helps you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records. • Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress. • Themes – personalize the look and feel of Lose It! with themes that speak to your personality. • Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself. Download Lose It! today and join our community of members helping us reach our mission to mobilize the world to achieve a healthy weight. Get started today with Lose It! - Weight Loss That Fits! Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members. http://loseit.com/terms/ Should you choose to purchase a Premium or Boost subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.


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It is crap. You make a security code. If you forget that code even with their "help" it doesn't work. No easy access to create new numerical code. So I am locked out. Nobody will help. It was fine when I COULD GET BACK ON! Jesus, get a phone number and a REAL person to help. WHY IS THAT SO DIFFICULT?
By originaldebra

What gets measured gets done.

Any time I have tried to lose weight, I have found the best way to do it is to keep a food diary. If you bite it, write it. If you nibble it, scribble it. If you drink it, ink it. Obviously these tips were created before the app. Easy!
By Kenny Lindberg

Ads are more annoying

Please reconsider auto ads where those of us don’t want to move up to a paid app! Why did you have to screw it up with forced ads. I enjoyed the app but now you’re no different than candy crush :-( I dropped another star in review
By MayorJerry

Weight loss

This is a great app to use its very helpful
By elizabeth4320

Look elsewhere

After the Wall Street Journal reported that Lose It was sending personal data to Facebook including sexual activity if the user recorded it(stopped reporting at the time when exposed by WSJ) my wife and I left Lose It for options that reflect our privacy concerns. This and our not receiving annual renewal notices for a subscription that was outside of Apple(we had two subscriptions) lead me to believe Lose it’s ethics aren’t for me.
By jdcart4321

Very Personal Data Tracking

When I looked at this application, I was excited because of the features. Then, when I saw how much data it’s extracting and the types of personal information it collects, I had to reject it. I don’t see any reason why the services this application attempts to provide must include taking so much data from people. And I don’t want to hear about “user experience” and mechanisms to make the application better. It’s all about money. Just say no.
By hamcap

It’s awesome, but…

I really like this app. It’s very easy to use, it has a lot of good food options, and allows a lot of opportunities for people who don’t want to pay. I only have two things I want to address: 1. When i try to private message people, the keyboard and screen don’t align and make it impossible for me to type my message. 2. It’s be nice for the app to have a more modern day look.
By Chloe_René

Keeps Me on Track

Before Lose It, I would eat unhealthy foods but I thought “it’s only a small piece or a little bit of that” but after being able to count calories and see the numbers add up I found it to be things to be very different. With Lose It I’m able to stay on track and monitor myself.
By IamWildcat263

Ridiculous full page ads

This app used to be focused on self improvement. Now it’s changed to a greedy money grab. Didn’t mind the ad banner at the bottom of the screen, but the full page ads with sound is really pushing it. I hear my fitness pal offers an alternative… probably worth a look.
By Arcturian Megadonkey

Too Many Ads

Have to put up with full page ads and pop ups anytime one wants to record caloric intake! You guys sold out
By thisisterrible123456