Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 11.6.200
  • Adult Rating: 4+
  • File Size: 230.18 MB
  • Developer: FitNow
  • Compatibility: iOS 11.0+
Score: 4.5
From 724,504 Ratings


Lose It! is a calorie counting app that helps you reach your goal weight. Simply download the app, set your goals, and track your foods and exercises to lose weight. Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. • 80+ million pounds of weight lost by our members (and counting) • 27+ million searchable items in our comprehensive international food library database • 40+ million users who have started their weight loss journey with Lose It! • 25+ macronutrient and health goals to choose from • 3 days of tracking is all it takes before a user starts to see a result in weight loss HOW LOSE IT! WORKS Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs. LOSE IT! FEATURES • Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten. • Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner). • Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more. • Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more. • Biggest Food Library Database – 27+ million searchable foods in our international library. • Challenges – step up your game with fun weight loss, fruit/veggie, and exercise challenges by yourself or with your friends. That’s some serious motivation! • Meal Planning & Targets – meal targets helps you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records. • Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress. • Themes – personalize the look and feel of Lose It! with themes that speak to your personality. • Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself. • Workout Guides - library of workouts to help guide you to success. Download Lose It! today and join our community of members helping us reach our mission to mobilize the world to achieve a healthy weight. Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members. http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $79.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.


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Must have

As a new vegan I thought it would be interesting before all the animal products are gone from my house to see how many calories I eat. I thought it wouldn’t be that much and wow was I surprised. This app is really amazing I love that they keep track of what you eat that helps you stay under in calories. I have been eating some vegan pork recently and my pattern came up at regular pork I asked the customer service team and they’re response was great they were super nice and thoroughly explained that the patterns are based on the icon not the label. I really hope they add a vegan meat label but idk how they would do that lol
By #beauroaefluer

Great but...

I like it it helps me know how many calories to burn for my workout what not to eat and how much sodium/carbs are in my foods. No more baggy hoodies for me either I’ve lost 20 pounds AND I have a flat tummy! but I don’t like having all the in app purchases and stuff so yah that’s it
By kittylovet silly


This app is AWESOME, I used this app about 6 years ago and lost 50 pounds. I had stopped using it the past 3-4 years and gained my weight back. Been back on it the past 3 weeks and I’ve lost 7 pounds. I will NEVER STOP USING IT AGAIN. On my way back down in weight 😍👍🏻.
By Fulton67

Too pushy.

I don’t recall putting my email anywhere to receive a “secret ingredient” newsletter? I’m plant-based, something the app never bothered to ask. I’m very much not interested in the amount of calories in turkey. I’m not interested in recipes with animal ingredients in them. I don’t recall this newsletter being mentioned in the app but maybe it was my mistake. Either way because it wasn’t obvious if I was signing up OR they just added me to some list without asking I deleted the app and grabbed a less invasive one. If you can’t tailor the emails to my needs, they’re just spam. And potentially taking five days to remove me from the mailing list sounds ridiculous considering I honestly don’t recall asking to be added to it....
By LittleRoseGirl

Excellent way to track meals and exercise!

I love this app. Losing weight and feeling great!
By Phille Girl


Great app!
By Pacunurse1

Love Lose It

I started using this app in April. I stopped during the summer and started back up up the end of August. I have lost 25 pounds and cut my cholesterol in half. Eating whole grains and foods and tracking through the app has been the key. It is paired with my Apple Watch and it is great to see extra calories in my bank after I exercise. I still have another 25 to lose. Slow and steady.
By Mcpiddy

Easy to use

Handy user friendly diet tracker
By Criatura del Espacio Nebular

Good could be great

Only negative is that it logs your foods at set times, not when you eat them. That means in my diabetes app I have to edit when I actually ate. However exact logging could be behind the paywall. Otherwise great app.
By Holy White Shirt

Simple, straightforward way to lose weight

I’ve been using the Lose It app for 1 1/2 years. I have been able to lose the desired weight and keep it off. I like the app because it’s a way to track my food intake that’s simple but effective. After dieting for many, many years I know what I should be eating and what I shouldn’t. This knowledge in conjunction with the app works for me. It helps me make better choices and be accountable to myself. The app also tracks water intake and exercise. I recommend this to all my friends. Give it a try!
By jacinjenphilly