It's simply an ad for $80/yr subscription required to print anything
Thjere's apparently no way to ask someone a question about WillMaker and the pricing avail on their website is diff than it is in the Apple Store. "Lucky20" promo code saves me $30 using your website, but I have no way to enter that in the Apple Store? Looks like I'm going with another vendor. Pro tip for those in the software biz: if you can't do something well, don't do it at all. And if you need some time before you're able to do it well (researching with beta customers), then don't charge for the product yet.
BEWARE You have to pay for this